lure

noun

1.
qualities that attract by seeming to promise some kind of reward
come-on enticement
Derived from:
lure
2.
anything that serves as an enticement
bait come-on hook sweetener
Derived from:
lure
3.
something used to lure fish or other animals into danger so they can be trapped or killed
eace stale bait decoy
Derived from:
lure