wine that does not meet the minimum qualifications and standards for use of a designation by appellation of origin (where the grapes are grown) or by varietal content; may only be labeled by proprietary (made-up) name, by general color (such as ‘vin rouge’, ‘vino rosso’, ‘rotwein’, ‘red wine’, etc.), or by general class (as ‘vin ordinaire’, ‘vin de table’, ‘vino da tavola’, ‘tafelwein’, ‘table wine’, etc.)

any product that can be sold without a brand name